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Programmes

Social Marketing

Summer School of Marketing, Business, Media, 5 ECTS
Economics, commerce, management and accounting

Institution Aarhus University (AU)
Campus Aarhus
Duration 2 weeks
Tuition per term (Non-EU/EAA/CH) 722 EUR
Tuition per term (EU/EAA/CH) 340 EUR
Website http://www.au.dk/en/summeruniversity/courses/social-marketing/

Description


Are you interested in learning how to design a social services marketing communication campaign to improve the wellbeing of people or to advocate a social cause? This course will equip you with essential qualifications and skills to become effective managers of social marketing. The course will enable you to:
1.       Effectively apply a range of social and environmental marketing principles that promote positive social change amongst community members, business and government sectors
2.       Identity factors that affect behaviors related to social causes
3.       Conduct research to understand barriers, facilitators, and decision making process 4.       Design creative social marketing campaign and evaluate its effectiveness

Teaching method will include lectures, case study, projects and presentations. We shall use two cases, one on “Promoting healthy eating among children and adolescents’, and one on “Dialogue in the dark: promotion social inclusion and respect for persons with disabilities”. The course will be taught over two weeks. The course is concluded with a written exam paper to be handed in one week after the course has ended.

About the Degree

This is a summer course that counts 5 or 10 ECTS. 

Admission

  • You must be enrolled in a university programme at the time of the AU Summer University
  • If you are applying for admission to AU Summer University courses at the Master level, you must hold a relevant Bachelor's degree (or as a minimum 180 ECTS in your study programme
  • The application deadline is March 15th

Tuition

The tuition fee varies from course to course. Find the price on the individual course page. Find more information here http://www.au.dk/en/summeruniversity/feesandlivingexpences/

For Further Information

You can find more information on the programme here www.au.dk/summeruniversity
If you have any questions regarding the programme please write summeruniversity@au.dk



Application date
Mar 15
Start date
Jul 04

Aarhus

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