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Programmes

Social Network Marketing Strategies

Summer School of Business, Media, Marketing, 10 ECTS
Economics, commerce, management and accounting

Institution Aarhus University (AU)
Campus Aarhus
Duration 3 weeks
Tuition per term (Non-EU/EAA/CH) 1700 EUR
Tuition per term (EU/EAA/CH) 680 EUR
Website http://www.au.dk/en/summeruniversity/courses/social-network-marketing-strategies/

Description


This course introduces an analysis of contemporary Internet marketing strategies and consumer behaviours in relation to popular social networking sites such as Facebook and Twitter. This course will reflect on the attempts to utilize, monetize and exploit social networking as marketing and brand building tools.

The purpose of this course is to explore the relationships between contemporary marketing strategies, social networks and online consumer culture. Students will further their understanding of the conceptual, practical and evaluative aspects of generating value from common social networks. Students will acquire a functional understanding for developing online marketing strategies for social networks.

About the Degree

This is a summer course that counts 5 or 10 ECTS. 

Admission

  • You must be enrolled in a university programme at the time of the AU Summer University
  • If you are applying for admission to AU Summer University courses at the Master level, you must hold a relevant Bachelor's degree (or as a minimum 180 ECTS in your study programme
  • The application deadline is March 15th

Tuition

The tuition fee varies from course to course. Find the price on the individual course page. Find more information here http://www.au.dk/en/summeruniversity/feesandlivingexpences/

For Further Information

You can find more information on the programme here www.au.dk/summeruniversity
If you have any questions regarding the programme please write summeruniversity@au.dk







Summer

Application date
Mar 15
Start date
Jul 04

Aarhus

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