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Programmes

Marketing and Management Communication

Bachelor of Marketing and management communication, 180 ECTS
Economics, commerce, management and accounting Humanities, social sciences, communication and arts

Institution Aarhus University (AU)
Campus Aarhus
Duration 3 years
Tuition per term (Non-EU/EAA/CH) 4250 EUR
Tuition per term (EU/EAA/CH) 0 EUR
Website http://bachelor.au.dk/en/marketingandmanagementcom/

Description

The BA in Marketing and Management Communication is an international programme combining communication and business studies. Students are provided with the basic scientific, methodological, theoretical and practical tools needed to plan, coordinate and carry out marketing- and management-relevant communication activities in global organisations.

Linking Communication with Business Studies

The programme places its main emphasis on communication, and is designed so that the courses complement each other and integrate elements across the various subject areas. Below are some examples of the central courses offered in the study programme.

Communication 

In Communication in a Marketing Perspective, students are introduced to the basic principles of integrated marketing communication, public relations and branding. In Communication in a Management Perspective, students acquire insights into management and organisational communication and learn how to work with communication activities at the corporate level, for instance designing communication flows and planning organisational seminars and events. In Communication in a Global Perspective, students become familiar with central aspects of globalisation and acquire skills that enable them to handle communication activities from a cross-national perspective.

Business Studies

Economics provides insights into basic economic principles and their applications and developments in a corporate, national and global context. Marketing and Consumer Behaviour initiates students in the core steps of the marketing management process, from segmentation of consumers to distribution of products and services, working within both traditional and new areas.

Careers  

Graduates of the BA in Marketing and Management are well placed to apply for jobs in organisations with English as corporate language, and to join international management, marketing, public relations or branding teams.  

Aarhus BSS

Aarhus BSS (School of Business and Social Sciences) is one of Aarhus University’s four faculties. With approximately 14,000 full-time students, several thousand part-time students, more than 270 PhD students and more than 570 faculty members, Aarhus BSS ranks among the largest business schools in Europe and is Denmark’s biggest business and social sciences unit at university level. Building on its broad academic base, it encompasses both traditional business and social science disciplines.

Admission  

To find out more about admission to the BA in Marketing and Management Communication please visit the programme’s website.

In addition, documentation may be required verifying that your proficiency in English is at a specified level. 
Read about the language requirements of Aarhus University

Apply directly at Aarhus University with all relevant documentation.

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact Aarhus University directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education →
 http://en.fivu.dk/recognition

Exchange students should contact their home institution for information on application procedures and deadlines.

Tuition

Please read more about tuition fee here → http://kandidat.au.dk/en/admission/tuitionfees/

For Further Information

Information from the Danish Agency for Higher Education can be located at http://en.ufm.dk/

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System




EU/EEA/Swiss

Application date
Mar 15
Start date
Sep 01

Non-EU/EEA/Swiss

Application date
Jan 15
Start date
Sep 01

Aarhus

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