Marketing and Management Communication
Bachelor of Marketing and management communication, 180 ECTSEconomics, commerce, management and accounting Humanities, social sciences, communication and arts
|Institution||Aarhus University (AU)|
|Tuition per term (Non-EU/EAA/CH)||4250 EUR|
|Tuition per term (EU/EAA/CH)||0 EUR|
DescriptionThe BA in Marketing and Management Communication is an international programme combining communication and business studies. Students are provided with the basic scientific, methodological, theoretical and practical tools needed to plan, coordinate and carry out marketing- and management-relevant communication activities in global organisations.
The study programme places its main emphasis on communication, and is designed so that the courses complement each other and integrate elements across the various subject areas. Below are some examples of the central courses offered in the study programme.
In Communication in a Marketing Perspective, students are introduced to the basic principles of integrated marketing communication, public relations and branding. In Communication in a Management Perspective, students acquire insights into management and organisational communication and learn how to work with communication activities at the corporate level, for instance designing communication flows and planning organisational seminars and events. In Communication in a Global Perspective, students become familiar with central aspects of globalisation and acquire skills that enable them to handle communication activities from a cross-national perspective.
Economics provides insights into basic economic principles and their applications and developments in a corporate, national and global context. Marketing and Consumer Behaviour initiates students in the core steps of the marketing management process, from segmentation of consumers to distribution of products and services, working within both traditional and new areas.
Career OpportunitiesGraduates of the BA Marketing and Management are well placed to apply for jobs in organisations with English as corporate language, and to join international management, marketing, public relations or branding teams.
AdmissionTo find out more about admission to the BA in Marketing and Management Communication please visit the programme’s website.
In addition, documentation may be required verifying that your proficiency in English is at a specified level.
Read about the language requirements of Aarhus University
Apply directly at Aarhus University with all relevant documentation.
To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact Aarhus University directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education → http://en.fivu.dk/recognition
Exchange students should contact their home institution for information on application procedures and deadlines.
TuitionThere is a tuition fee for all full-time degree students outside EU, EAA, or from Switzerland. Students within an exchange programme are not required to pay tuition.
For Further InformationInformation from the Danish Agency for Higher Education can be located at http://en.ufm.dk/
You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition
About the Educational System in general visit the section The Danish Higher Education System