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Natural and Cultural Heritage Management

Bachelor of Natural and Cultural Heritage Management, 180 ECTS
Hotel, tourism, leisure, transport and logistics Humanities, social sciences, communication and arts

Institution University College of Northern Denmark (UCN)
Campus Natur- og kulturformidlingsuddannelsen i Hjørring
Duration 3 years
Tuition per term (Non-EU/EAA/CH) 3400 EUR
Tuition per term (EU/EAA/CH) 0 EUR
Are you passionate about the natural and cultural heritage? Wish to plan, develop and implement new initiatives, marketing programmes and concepts within natural and cultural heritage in the experience industry? 


The programme is specifically designed to educate professionals in managing natural and cultural heritage in public-sector companies, private enterprise and other organisations involvedin purveying experiences, including tourism. It is a full-time 6-semester undergraduate programme counting 180 ECTS. The programme has a local, national and international outlook and you will acquire knowledge to draw up and market information programmes and concepts and to develop and implement new measures. Furthermore you will be equipped to collaborate with politicians, administrators, businesses and organisations in the experience economy, leisure organisations as well as the local community. The programme is designed as a mixture of whole-class teaching, problem-based learning,case studies, workshops and group/project work. Your creativity will be challenged in many ways during your studies,both during the mediation workshops (photography, video, webdesign, public speaking, etc.) and during extensive work with hands-on projects which is a central part of your studies.


During the studies you have the possibility to shape your personal career profile to your future dream job; by choosing carefully your internship company; by focusing on the areasthat interest you when working on projects; and by other activities you take part in during your student time. You can for example work with management and development tasks in the following fields in Denmark or abroad. The possible workplacefor you can be:

Cultural centres and performing arts venues (theatres, musicvenues, etc.)
• Exhibition, conference and course centres
• Event agency• Experience and amusement parks
• Municipal administrations (culture, leisure and business)
• Museums of art, natural history, local and cultural history
• Nature schools• Nature, leisure and outdoor organisations
• Networking organisations
• Publicly funded organisations
• Starting your own business
• Sports club or organisation
• Tourist information offices
• Tourism development companies
• Travel agents 


Semester 1
• Understanding of nature, especially ecology, nature conservation and natural geography
• Cultural understanding andanalysis
• Communication theory
• Experience economy
Semester 2
• Nature experience, outdooractivities and body and health
• Culture Experience and Cultural Institutions
• Communication Planning
• Experience Industries
Semester 3
• Communication in practice
• Cultural tourism and DestinationBranding, Cultural Training
• Experience Design and Innovation
• Organisational Theory
Semester 4
• Intra- and entrepreneurship
• Business Development
• Project Management
• Branding and Marketing Strategies
Semester 5
Internship in Denmark or abroad
Semester 6
• Elective course
• Final BA project

Read more about the admission requirements and how to apply on


Application date
Mar 15
Start date
Sep 01

Natur- og kulturformidlingsuddannelsen i Hjørring

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