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Sport Management

Top-up degree of Sport Management, 90 ECTS
Economics, commerce, management and accounting Hotel, tourism, leisure, transport and logistics

Institution University College of Northern Denmark (UCN)
Campus Teknologi & Business (Lindholm Brygge)
Duration 1,5 years
Tuition per term (Non-EU/EAA/CH) 4000 EUR
Tuition per term (EU/EAA/CH) 0 EUR

Do you want to take part in the coordination and delivery of sport and leisure events? Are you a natural leader and manager? Are you looking for an opportunity to engage a wide variety of stakeholders? 
Do you want to play in a league where it’s all about creating the right team, dribbling past economic pitfalls and opposition and leaving your own visible mark? And do you want to make it your way of living?

The Bachelor Degree programme in Sport management gives you the chance to combine your passion for sports and events with in-depth understanding of business mechanisms in the sport, event and leisure sector. 

The programme in brief

The Bachelor Degree in Sport management is a 1.5 year full-time study programme which is a top-up programme for students who hold an AP Degree in Marketing Management, Service, Hospitality & Tourism Management and Financial Management.

The programme also applies to people with a relevant background or interest in the business.
This programme will give you thorough knowledge and competencies through a solid foundation of theory and practise providing you with ample opportunity for interesting jobs after you complete your education. 

 The primary competencies are:
  • Market and business-related competencies
  • Organisational/management competencies
  • Creative and innovative competencies
Programme contents
  • Sport Industry and its Context
  • Sport Marketing - Consumer Behaviour
  • Sponsorships and Fundraising
  • Sport Management (Strategy, Organisation and Management Theories)
  • Sport Economics (Sport as a Product, Sport Finance)
  • Methodology and Research in Sports
  • Sport Law, Sport Contracts and Risk Management
Our programme focuses on preparing students for a dynamic role within sport and event management worldwide.  

Job opportunities  

With a Bachelor Degree in Sport management you will be able to possess many different jobs in the various organisations within the sports, event and leisure sectors. 
According to your specialisation and interests, you will be able get some of the following jobs after your graduation:
  • Mid-level manager
  • Project Manager
  • Administrator
  • Sport Executive
  • Sport Development Planner
  • Sport Marketing Coordinator
  • Sport Consultant
  • Event Manager / Coordinator
  • Key Account Manager
  • Club Manager


There are four possible ways to qualify for admission on the Bachelor’s programme in Sport Management. At University College Northern Denmark we offer potential students the chance to join one of the three AP programmes:
  • Service, Hospitality & Tourism Management
  • Financial Management
  • Marketing Management
that make students eligible for attending the Sport Management programme. Alternatively, people with another educational background, or with a background or interest in the business, can have their competencies evaluated and possibly approved to attend the programme. Such students could be students who are studying to become teachers of P.E. Others with similar training in sports or physical education will be evaluated individually and may receive credit for previous studies.

In addition apllicants are required to meet the following language requirements


There is a tuition fee for all full-time degree students who hold a citizenship from outside of EU/EAA/Switzerland.

Students within an exchange programme are not required to pay tuition. 

For Further Information

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition  

About the Educational System in general visit the section The Danish Higher Education System

Application date
Mar 15
Start date
Sep 01

Teknologi & Business (Lindholm Brygge)

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