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Marketing Management

Academy Profession Degree of Marketing Management, 120 ECTS
Economics, commerce, management and accounting Humanities, social sciences, communication and arts

Institution University College of Northern Denmark (UCN)
Campus Teknologi & Business (Porthusgade)
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 4000 EUR

Are you a team-player? Have you got entrepreneurial talent?

Are you interested in applying your analytical skills in business?  Do you have personal impact and want to work in exports, marketing, purchasing or sales under such titles as export assistant, marketing assistant, purchaser or logistics assistant? Perhaps you are dreaming about starting your own advertising agency?

If so, you will be well-prepared for handling such tasks with a Marketing Management degree from UCN.  

About the programme

The AP degree in Marketing Management is a 2-year broadly based business career platform taking place in an international setting at UCN - University College of Northern Denmark. Our programme provides you with the newest tools necessary when studying areas of marketing specific to the marketing function within organizations (e.g. Sales Management), as well as the study of contemporary techniques in marketing. Students can also take a SPACE EuroBusiness Diploma along the way to enhance their career opportunities.

You will learn to work on:
  • Contracts 
  • Market analysis
  • Strategic analysis of the company and its surroundings 
  • Sales and negotiation techniques
  • Micro economics 
  • Marketing strategies 
  • Macro economics 
  • Project management
  • Experience economy 

Career opportunities

Marketing managers are in demand because they know how to work systematically and are goal-oriented on a company’s marketing strategies and they are highly skilled when it comes to analysing, planning and organising. After completing the Marketing Management programme you can either choose your newly obtained AP degree to pursue an immediate business career or you may decide to continue your studies at business schools or universities in Denmark and abroad.

Career opportunities include:

  • Marketing Coordinator
  • Advertising Consultant
  • Sales supporter
  • Export Sales Represetative
  • Trainee
  • Project Coordinator
  • PR Worker
  • Purchasing Assistant

Further education

After graduating you can continue your studies at UCN. You can opt for a professional bachelor programme in:
  • International Sales & Marketing
  • International Hospitality Management
  • Sport Management


To be admitted to this programme, you must either have an upper secondary education or a relevant vocational or technical education.
Read more about the admission to Marketing Management.

In addition, documentation may be required verifying that your proficiency in English is at a specified level.
Read about the language requirements of University College of Northern Denmark.

Apply directly at University College of Northern Denmark with all relevant documentation.

Exchange students should contact their home institution for information on application procedures and deadlines.


There is a tuition fee for all full-time degree students who hold a citizenship from outside EU/EAA/Switzerland. Students within an exchange programme are not required to pay tuition.

You will find information about the Danish assessment of foreign qualifications in
Guide to diploma recognition

About the Educational System in general visit the section
The Danish Higher Education System

Autumn Semester, non-EU/EEA citizens

Application date
Mar 15
Start date
Sep 01

Teknologi & Business (Porthusgade)

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