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Programmes

International Sales & Marketing

Top-up degree of International Sales & Marketing, 90 ECTS
Economics, commerce, management and accounting

Institution University College of Northern Denmark (UCN)
Campus UCN Business
Duration 1,5 years
Tuition per term (Non-EU/EAA/CH) 4000 EUR
Tuition per term (EU/EAA/CH) 0 EUR
Website http://www.ucn.dk/english/programmes-and-courses/international-sales-and-marketing
ARE YOU PASSIONATE ABOUT TOP-LEVEL INTERNATIONAL SALES AND MARKETING? DO YOU SEE YOURSELF WORKING IN A GLOBAL ENTERPRISE?

ABOUT THE PROGRAMME

The programme focuses on sales and marketing in an international context with special emphasis on business-to-businesssales. The programme is a full-time, 3-semester undergraduate programme equal to 90 ECTS credits. It is based onthe business world’s demands for staff with international competences for work in the area of international sales andmarketing management.

CAREER OPPORTUNITIES

With a Bachelor’s degree in International Sales & Marketing you can get a good job as e.g.:
• Marketing manager
• Export manager
• Sales manager
• Sales and marketing co-ordinator
• International sales representative
• Sales support executive
• Key account manager
• Sales planner

PROGRAMME STRUCTURE

On the BA programme semesters 1 and 2 contain:
• Lectures, project work, tutoring,case studies, compulsory assignments in a thematic structure

Semester 3:• Internship in Denmark or abroad and Bachelor’s project

Core subjects:
• Marketing

• Supply chain management
• Management and organisation
• Business law
• Economics

Subjects are taught in the contextof two overall themes:
• The background for a company’s sales
• Business development with an international perspective

Themes are subdivided into topics i.e.:
• The customer as the focal point
• Industry and competitors
• Innovation
• Developing the sales base and the business platform
• The sales performance
• Follow-up and retention
• Theory of science and methods 

You can choose between the general International Sales & Marketing Degree or a specialisation in Emerging Markets in Africa.

Read more about the admission requirements and how to apply on www.ucn.dk.



Fall

Application date
Mar 15
Start date
Sep 01

UCN Business

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