Academy Profession Degree of Marketing Management, 120 ECTSEconomics, commerce, management and accounting Humanities, social sciences, communication and arts
|Institution||University College of Northern Denmark (UCN)|
|Tuition per term (Non-EU/EAA/CH)||4000 EUR|
|Tuition per term (EU/EAA/CH)||0 EUR|
ABOUT THE PROGRAMMEThe AP degree in Marketing Management is a 2-year, broadly-based business career platform taking place in an international setting at UCN. It is a full-time, 4-semester undergraduate programme equal to 120 ECTS credits.
Our programme provides you with the newest tools necessary when studying areas of marketing specific to the marketing function within organisations (e.g. sales management), as well as the study of contemporary marketing techniques.
On the Marketing Management programme, instruction usually takes place between 8:00 and 15:30. Teaching is divided into modules that last half a day or a whole day. For instance, amodule could be about competitor analysis in the subject“International Marketing” or it could be a lecture, a group assignment, field analysis etc.
CAREER OPPORTUNITIESAfter completing the Marketing Management programme, you can either choose to pursue a business career with your newly obtained AP degree, or you may decide to continue your
studies on our bachelor’s programme of International Sales & Marketing, International Hospitality Management or Sport Management. Other top-up BA programmes are available at other Danish universities or abroad in e.g. the UK.
Career opportunities include:
• Marketing co-ordinator
• Sales supporter
• Trainee• PR worker
• Advertising consultant
• Export sales representative
• Project co-ordinator, or
• Purchasing assistant
PROGRAMME STRUCTUREThe first 3 semesters take placeat UCN in Denmark and consist of compulsory and elective subjects. It is also possible to study one semester abroad. In the programme’s 4th semester, you can go for an internship at a company of your choice in Denmark or abroad. Lastly, a final project is to be written in order to complete the programme. This is to be made in close collaboration with a specific company which could be the same company as where you did your internship during the specialisation period.
Modules covered from semesters 1to 3:
• Business understanding
• Market understanding
• Tactical and operational marketing B2C
• Tactical and operational marketing B2B
The elective subjects change overtime as the demand from the businessworld changes . Example of electives:
• Digital marketing
• Insights for business
• Project management
• Africa’s emerging markets
• Global markets
• Graphic design
• Purchasing and logistics
• Personal business communication
• Product development
• Managerial economics
Read more about the admission requirements and how to apply on www.ucn.dk.