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Marketing Management

Academy Profession Degree of Marketing Management, 120 ECTS
Economics, commerce, management and accounting Humanities, social sciences, communication and arts

Institution University College of Northern Denmark (UCN)
Campus UCN Business
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 4000 EUR
Tuition per term (EU/EAA/CH) 0 EUR
Are you a team player? Have you got entrepreneurial talent and a flair formarketing and sales? Are you interested in applying your analytical skills on business?


The AP degree in Marketing Management is a 2-year, broadly-based business career platform taking place in an international setting at UCN. It is a full-time, 4-semester undergraduate programme equal to 120 ECTS credits.

Our programme provides you with the newest tools necessary when studying areas of marketing specific to the marketing function within organisations (e.g. sales management), as well as the study of contemporary marketing techniques.

On the Marketing Management programme, instruction usually takes place between 8:00 and 15:30. Teaching is divided into modules that last half a day or a whole day. For instance, amodule could be about competitor analysis in the subject“International Marketing” or it could be a lecture, a group assignment, field analysis etc.


After completing the Marketing Management programme, you can either choose to pursue a business career with your newly obtained AP degree, or you may decide to continue your
studies on our bachelor’s programme of International Sales & Marketing, International Hospitality Management or Sport Management. Other top-up BA programmes are available at other Danish universities or abroad in e.g. the UK.

Career opportunities include:
• Marketing co-ordinator
• Sales supporter
• Trainee• PR worker
• Advertising consultant
• Export sales representative
• Project co-ordinator, or
• Purchasing assistant 


The first 3 semesters take placeat UCN in Denmark and consist of compulsory and elective subjects. It is also possible to study one semester abroad. In the programme’s 4th semester, you can go for an internship at a company of your choice in Denmark or abroad. Lastly, a final project is to be written in order to complete the programme. This is to be made in close collaboration with a specific company which could be the same company as where you did your internship during the specialisation period.

Modules covered from semesters 1to 3:
• Business understanding
• Methodology
• Market understanding
• Tactical and operational marketing B2C
• Tactical and operational marketing B2B
• Internationalisation

Elective subjects:
The elective subjects change overtime as the demand from the businessworld changes . Example of electives:
• Entrepreneurship
• Digital marketing
• Insights for business
• Project management
• Africa’s emerging markets
• Global markets
• Graphic design
• Purchasing and logistics
• Personal business communication
• Product development
• Law
• Managerial economics
• Statistics

Read more about the admission requirements and how to apply on


Application date
Mar 15
Start date
Sep 01

UCN Business

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