Programmes

Marketing Management

Academy Profession Degree of Marketing Management, 120 ECTS
Economics, commerce, management and accounting Humanities, social sciences, communication and arts

Institution University College of Northern Denmark (UCN)
Campus UCN Business
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 3951 EUR
Tuition per term (EU/EAA/CH) 0 EUR
Website http://www.ucn.dk/english/programmes-and-courses/marketing-management
Do you want to work in marketing and sales? Are you eager to improve and develop company marketing strategies?

ABOUT THE PROGRAMME

As a graduate of Marketing Management, you will be a specialist in working systematically and targeted in company marketing. You will be skilled at analysing, planning and organising marketing activities.You will acquire knowledge of socio-economic conditions and learn to analyse various company types and market and communication forms which in turn will enable you to prepare marketing solutions for the company in Denmark as well as abroad.
You can also choose to expand your studies by 1.5 years with a top-up degree at UCN, earning a Professional Bachelor's Degree (PBA) in International Sales and Marketing; International Hospitality Management; or Sport Management.

CAREER OPPORTUNITIES

Marketing Management graduates find employment in e.g. Danish and international companies and organisations where they work as marketing consultants, advertising assistants, key account assistants, HR assistants, finance assistants and retail managers.

Career opportunities include, but not limited to:
• Marketing coordinator
• Sales supporter
• PR specialist
• Advertising consultant
• Export sales representative
• Project coordinator,
• Purchasing assistant 

PROGRAMME STRUCTURE

The first 3 semesters take place at UCN in Denmark and consist of compulsory and elective subjects. It is also possible to study one semester abroad. In the programme’s 4th semester, you can go for an internship at a company of your choice in Denmark or abroad. Lastly, a final project is to be written in order to complete the programme. It is expected to be prepared in close collaboration with the internship host or another company of your choice.

Modules covered from semesters 1to 3:
• Business understanding
• Scientific methodology
• Market understanding
• Tactical and operational marketing B2C
• Tactical and operational marketing B2B
• Internationalisation

Elective subjects:
The elective subjects change overtime as the demand from the business world changes. Example of electives:
• Entrepreneurship
• Digital marketing
• Project management
• Sales
• Global markets
• Graphic design
• Procurement
• Personal business communication
• Law
• Managerial economics
• Statistics

Read more about the admission requirements and how to apply on https://www.ucn.dk/english.



Fall

Application date
Mar 15
Start date
Sep 01

UCN Business

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