Sport Management

Top-up degree of Sport Management, 90 ECTS
Economics, commerce, management and accounting Hotel, tourism, leisure, transport and logistics

Institution University College of Northern Denmark (UCN)
Campus UCN Business
Duration 1,5 years
Tuition per term (Non-EU/EAA/CH) 4017 EUR
Tuition per term (EU/EAA/CH) 0 EUR
If you like to combine your passion for sports and events with a deep understanding of the underlying mechanisms of sports, events and leisure, this programme is the right choice for you.

The Professional Bachelor's Degree programme in Sport Management is a top-up programme for graduates of the AP Degree Programmes in Marketing Management; Service, Hospitality and Tourism Management; and Financial Management. The programme is also intended for persons with a relevant background from the industry.
As a graduate of Sport Management you will have a thorough understanding of the commercial mechanisms in the sport, event and leisure industry. The programme covers the following subjects: academic method and research in sports, sport marketing, sport management, sport law and sport economics.

After graduation, you will be able to find employment in the various organisations in the sport, event and leisure industry, where you might work as project manager, administrator, marketing coordinator, consultant or event maker etc. Your job titles could be e.g.:
  • Sports consultant
  • Key account manager
  • Sports development planner
  • Club manager
  • Sports marketing coordinator
  • Event coordinator
  • Project manager

Semesters 1 to 2: Lectures, project work, tutoring, case studies, compulsory assignments in a thematic structure, visits to organisations in the industry.

Core subjects:

  • Sports industry - sport organisations and the environment
  • Sport marketing - consumer behaviour - sponsorships and fundraising
  • Sport management - strategy - organisation and human resource management
  • Sport economics - sport as a product - sport finance
  • Scientific methods and research in sports
  • Sport law - sport contracts and risk management - legislation

Semester 3: Internship in Denmark or abroad and a final PBA project

Read more about the admission requirements and how to apply on


Application date
Mar 15
Start date
Sep 01

UCN Business

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