Sport Management

Top-up degree of Sport Management, 90 ECTS
Economics, commerce, management and accounting Hotel, tourism, leisure, transport and logistics

Institution University College of Northern Denmark (UCN)
Campus UCN Business
Duration 1,5 years
Tuition per term (Non-EU/EAA/CH) 4000 EUR
Tuition per term (EU/EAA/CH) 0 EUR

Are you interested in the sport industry and committed to take leading positions in this highly challenging business? If you like to combine your passion for sports and events with a deep understanding of the underlying mechanisms of sports, events and leisure, this programme is the right choice for you.


The programme focuses on sport management, marketing, economy and law in an international context with special emphasis on events, experience economy and the sport industry. With this degree, you can contribute to the growth of this sector and also to the development of experience economy in general. The programme is a full-time, 3-semester undergraduate programme equal to 90 ECTS credits. Being a graduate of Sport Management will open many doors to a highly competitive world of sports, events and leisure management.


With this degree, you will learn to manoeuvre within the sport business. Your future tasks may range from running professional sports activities to planning and conducting events, or you might work as a project co-ordinator within the public sector. Your first job could be as an administrator or project manager in one of the many different projects and events within the field of sports, and job titles could be e.g.:

• Sports consultant

• Sports executive

• Key account manager

• Sports development planner

• Club manager

• Sports marketing co-ordinator

• Event co-ordinator

• Project manager


Semesters 1 to 2: Lectures, project work, tutoring, case studies, compulsory assignments in a thematic structure, visits to organisations in the industry.

Semester 3: Internship in Denmark or abroad and Bachelor’s project

Core subjects: • Sports industry - sport organisations and the environment

• Sport marketing - consumer behaviour - sponsorships and fundraising

• Sport management - strategy, - organisation and human resource management

• Sport economics - sport as a product - sport finance

• Methods and research in sports

• Sport law - sport contracts and risk management - legislation

Read more about the admission requirements and how to apply on



Application date
Mar 15
Start date
Sep 01

UCN Business

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