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Marketing Management

Academy Profession Degree of Marketing Management, 120 ECTS
Economics, commerce, management and accounting

Institution Business Academy Aarhus
Campus Sønderhøj 30
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 4000 EUR
Tuition per term (EU/EAA/CH) 0 EUR


The Marketing Management programme is an internationally and practice-orientated programme. The programme will provide you with extensive knowledge in international sales and marketing as well as insights into financial, legal, cultural, organisational and global issues. Teaching is closely related to the business community, and you will work on several projects with and for companies – to the benefit of both parties.

The programme’s four semesters are based on five subject areas, two elective courses, an internship and a final project. The programme is cross-disciplinary with a marketing base. In the programme’s first year you will have the following subjects:  ‘international marketing’, ‘sales and marketing communication’, ‘economics’, ‘business law’ and ‘organisation and management’. 

Lectures have close ties with the business community and you will work with and for companies on several projects. You specialise during the 2nd and 3rd semesters by choosing your elective subjects.

Career Opportunities  

The AP degree programme in Marketing Management will qualify you for a wide range of different jobs in Denmark and abroad, for example marketing coordinator, sales assistant or communications assistant or if you want to launch your own business

The programme is a good starting point for a career as for example:
  • product manager
  • marketing manager
  • sales manager
  • sales-area manager
  • procurement manager
  • export manager
  • communications manager
  • project manager.

About the Degree

The Academy Profession programmes combine theory with practice and are suited for employment in business and industry. In some programmes students have the possibility of a top-up degree in which they continue at a bachelor level within a pre-specified or related field.
The AP Degree in Marketing Management has multiple 90 ECTS top-up specialisations resulting in a Professional Bachelor Degree in either International Sales and Marketing Management, Innovation and Entrepreneurship or Digital Concept Development.


To be admitted to this programme, you must hold a certificate showing adequate qualifications in Mathematics at an upper level comparable to Mathematics level B of a Danish upper secondary examination. Five main areas must have been thoroughly covered: Numbers, geometry, functions, differential calculus and statistics and probability.
Read more about the requirements for this programme

In addition, documentation will  be required verifying that you are able to pass a standardised English proficiency test at a suitable level of competency (e.g. IELTS 6.0). 
Read about the language requirements of Business Academy Aarhus  

Apply through the national admissions system, with all relevant documentation.
Read more about applying via

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact Business Academy Aarhus directly. 

A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education in the section

Exchange students should contact their home institution for information on application procedures and deadlines.


There is a tuition fee for all full-time degree students who hold a citizenship from outside EU/EAA/Switzerland. Students within an exchange programme are not required to pay tuition.

For Further Information
Information from the Danish Agency for Higher Education can be located at

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education SystemProduct Development and Integrative Technology

Summer | EU and non-EU applicants

Application date
Mar 15
Start date
Aug 21

Sønderhøj 30

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