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International Sales and Marketing Management

Bachelor of Architechtural Technology and Construction Management, 210 ECTS
Economics, commerce, management and accounting

Institution VIA University College
Campus Campus Horsens
Duration 3,5 years
Tuition per term (Non-EU/EAA/CH) 4286 EUR
Tuition per term (EU/EAA/CH) 0 EUR


The programme in International Sales and Marketing Management is based on applied science and provides you with a combination of subjects in the fields of business, economics, organisation and management, communication, culture, and business law with major focus on international marketing and sales.
The programme combines theory with practice through project work and case studies from a broad range of companies. Furthermore, the programme includes two separate business placement periods of 12 weeks each. The aim of the placement periods is to equip you with experience of work within a business environment and to give you the opportunity to focus in depth upon real-life business problems and issues.

Career Opportunities  

The Bachelor Degree in International Sales and Marketing Management provides you with several career opportunities. As a graduate, you will have the potential to specialise in a career in marketing functions such as sales, market research, brand management and advertising.

Future job titles could be:
  • Sales and Marketing Manager
  • Export Manager
  • Brand Manager
  • District Manager
  • Key Account Manager
  • Business Consultant
  • General Manager

About the Degree

The programme in International Sales and Marketing Management is a professional bachelor's degree. Professional bachelor degrees have a curriculum in large part made up of career and practice oriented training. The programme prepares students for direct employment within professions of industry, education, commerce, health, etc. 

Professional bachelor degrees do not exclude access to subsequent degrees (e.g. a Master). In some cases a bridging programme or supplementary courses might be necessary. 


To be admitted to this programme, as an international student, you must have had at least 12 years of combined primary and secondary school education, with a diploma from an accredited general or vocational upper secondary education school. Read more about educational levels here.

In addition, documentation may be required verifying that your proficiency in English is at a specified level.
If English is not your first language, you need to provide documentation of your current English language level.
As documentation of your English language skills, VIA accepts the TOEFL test, the TOEIC test, the IELTS test or the Cambridge ESOL test. Read more about the language requirements at VIA.

Apply through the national electronic admission system, with all relevant documentation.
Read more about applying via

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact VIA University College directly. 

A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education in the section

Exchange students should contact their home institution for information on application procedures and deadlines.


There is a tuition fee for all full-time degree students from outside the EU, EEA, or Switzerland. 

The tuition fees are:

  • Semesters 1-3: EUR 5,000 each.
  • Semester 4: EUR 2,500.
  • Semesters 5-6: EUR 5,000 each.
  • Semester 7: EUR 2,500 .

Students within an exchange programme are not required to pay tuition.

For Further Information

Information from the Danish Agency for Higher Education can be located at   

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System

Autumn 2015 - EU/EAA/Nordic/Swiss citizens

Application date
Mar 15
Start date
Aug 01

Autumn 2015 - Non-EU/EEA/Nordic/Swiss citizens

Application date
Mar 15
Start date
Aug 01

Campus Horsens


Campus Horsens offers a vibrant student life in an international setting. Both Danish and international students create a super active study environment in which common areas and closely situated student accommodation will frame your life. 
As Campus Horsens offers 11 programmes taught in English within the fields of architecture, engineering, marketing, management and business. In Danish Campus Horsens offers 14 programmes within the fields of engineering, architecture, built environment, production, marketing, management, nursing and pedagogy.
With all of these programmes offered in both languages, it is only natural that a large number of students come from other countries than Denmark. At Campus Horsens, approximately half of the students are international, either exchange students or full degree students.

  • Students: 4,000
  • International students: 2,200
  • Employees: 350
Read more about Campus Horsens here.

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