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MA in Business, Language and Culture (Chinese)

Master (2 years) of business, language and culture (Chinese), 120 ECTS
Economics, commerce, management and accounting Humanities, social sciences, communication and arts

Institution University of Southern Denmark (SDU)
Campus Sønderborg
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 3100 EUR
Tuition per term (EU/EAA/CH) 0 EUR


The Masters programme for those who want to trade and negotiate with the most important trade partner of Europe: China

Career Opportunities  

With this MA, you get a good basis for employment in international companies and organisations, especially on the booming Chinese market.   The negot.-programme in Chinese may become your stepping-stone to an international career in the corporate business, the diplomatic corps or an international organisation. The combination of economics and Chinese is rarely seen in the European labour market. With a Bachelor’s degree in Business, Language and Culture (Chinese) you are suited for an international career in the corporate business world.

The programme provides you with the skills necessary for conducting business negotiations with Chinese partners by combining business economics courses and courses in language proficiency, culture, social studies and business communication.

About the Degree

The EU is China’s biggest trading partner, and both Danish and other European enterprises are present in China. The potential is huge and experts indicate that we have far from finished with China. As a matter of fact, we have only just begun. You will build specialised knowledge of business marketing and management in international settings, and specialised knowledge of modern Chinese culture and society (especially in the field of intercultural communication with China) and be able to identify and analyse scientific problems in the field using the appropriate theories and methods. You will also develop confidence with the Chinese language and its use in business relations with China.

Course Content

The programme builds upon the skills acquired by students during their bachelor degree, i.e. skills acquired in the areas of business economics, marketing and national economics on the one hand, and Chinese language, society, and culture on the other.   50% of the courses are within the disciplines of culture, society and economy, and communication and language skills in Chinese.  

The other 50% lies in the business administration field, with emphasis on business organisation and marketing in relation to the international market. Also included are electives from other disciplines, which gives students some latitude in influencing their course profile, for example by taking courses abroad or completing an internship.  

During the third semester, there are opportunities for a study period or internship in China, as the semester is comprised entirely of electives. The fourth semester is devoted to your Masters thesis.


To be admitted to this programme, you must hold a Bachelor's degree from a relevant discipline.

In addition, documentation may be required verifying your English proficiency. 
Please see the specific language entry requirements here  

Apply directly at the University of Southern Denmark with all relevant documentation. 

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact the University of Southern Denmark directly. 
A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education

Exchange students should contact their home institution for information on application procedures and deadlines.


There is a tuition fee for all full-time degree students who hold a citizenship from outside of EU/EAA/Switzerland.

Students within an exchange programme are not required to pay tuition. 

For Further Information

Information from the Danish Agency for Higher Education can be located at

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System

Autumn - EU/EAA/Nordic/Swiss citizens

Application date
Mar 01
Start date
Sep 01

Autumn - Non-EU/EEA/Nordic/Swiss citizens

Application date
Feb 01
Start date
Sep 01


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