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Global Marketing and Consumer Culture

Master (2 years) of in Economics and Business Administration, 120 ECTS
Economics, commerce, management and accounting

Institution University of Southern Denmark (SDU)
Campus Odense
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 4250 EUR
Tuition per term (EU/EAA/CH) 0 EUR
Website https://www.sdu.dk/en/uddannelse/kandidat/candmercmarkgloculod

Description

The MSc in Global Marketing and Consumer Culture enables students to understand the relationships between marketing and culture, as a foundation for adjusting to cultural differences and responding to contemporary challenges and trends in consumer societies around the globe.

The programme focuses on sociocultural perspectives in consumption, marketing, and branding, as well as ethnographic approaches to market research using advanced marketing theory. You will be taught by an international group of researchers who have studied consumer culture from the polar circle to the Amazon, and from YouTube to the Sahel zone.

You will learn to apply principles of cultural brand management and to conduct ethnographic market research methods to gain deep and rich insights into consumer culture.

Compulsory Courses
1st Semester
  • Marketing Theory
  • Marketing Across Cultures
  • Doing Business in Emerging Markets
2nd Semester
  • Globalization Processes
  • Consumption Studies
  • Market Ethnography

Career Opportunities

The MSc programme in Global Marketing and Consumer Culture gives students an excellent and versatile foundation for future career opportunities. The course offers a unique combination of theory and practice to ensure you have a solid theoretical basis and necessary tools to be readily employable in your first job.

The competencies obtained during the programme in Odense can be used in variety of ways, ranging from becoming an individual business entrepreneur, to working as a specialist in large multinational companies, or as a consultant.

Entry Requirements

To apply for the Master’s degree in Global Marketing and Consumer Culture, you need a relevant Bachelor’s degree. You can apply if you hold one of the following degrees:
  • BSc in Economics and Business Administration from University of Southern Denmark
  • BSc in Economics (Business Economics) from University of Southern Denmark.

You can also apply if you hold a similar Bachelor’s degree, which includes a minimum of 75 ECTS within the fields of economics and business administration, with at least 5 ECTS from each of the following subjects:
  • Microeconomics or Managerial Economics
  • Accounting
  • Corporate Finance
  • Marketing
  • Organizational theory
  • Statistics
If your degree does not fulfil the entry requirements, the study board will decide whether you can follow one or more supplementary courses.

Admission  

There is open admission for this degree programme. The rule regarding open admission is applicable only to those of you who have applied before the application deadline. 

Applicants will need to document English at B Level or equivalent to this level.

You can read more about English Language Requirements

Apply directly at the University of Southern Denmark with all relevant documentation.

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact the University of Southern Denmark directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education http://ufm.dk/en/recognition

Exchange students should contact their home institution for information on application procedures and deadlines.

Tuition fee

There is no tuition fee for students from within the Nordic countries, the EU, EAA, or from Switzerland.  

There is a tuition fee for all full-time degree students outside the EU, EAA, or with a 
non-Swiss-citizenship.

Students within an exchange programme are not required to pay tuition. 

For Further Information

Information from the Danish Agency for Higher Education can be located at http://ufm.dk/en/

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System





Autumn - Non-EU/EEA/Nordic/Swiss citizens

Application date
Feb 01
Start date
Sep 01

Autumn - EU/EAA/Nordic/Swiss citizens

Application date
Mar 01
Start date
Sep 01

Odense

Description

At Campus Odense 800 researchers and nearly 12 000 students every day work on discovering new knowledge, realisation, and education. Campus Odense is also home to The University Library of Southern Denmark which supports research and education through books and access to databases.

A web of cycle lanes connects Campus Odense with the inner city. A city filled with leisure offers for both students, researchers, and teachers.