Global Marketing and Innovation Management
Master (2 years) of Economics and Business Administration - Global Marketing and Innovation Management, 120 ECTSEconomics, commerce, management and accounting Humanities, social sciences, communication and arts
|Institution||University of Southern Denmark (SDU)|
|Tuition per term (Non-EU/EAA/CH)||4250 EUR|
|Tuition per term (EU/EAA/CH)||0 EUR|
DescriptionHow do companies deal with the increased globalisation and competition? They advertise, promote and introduce their products and services globally, and use innovation as a competitive parameter. This programme is for students who would like to get a job in global marketing and innovation management in international companies.
Career OpportunitiesAs a graduate in Global Marketing and Innovation Management you will have the opportunity to pursue a variety of jobs and career paths. Given that your outlook is global and innovative, the career opportunities may be found in Denmark or elsewhere on the global market place.
About the DegreeThe MSc EBA Global Marketing and Innovation Management supplies you with the knowledge, the skills and the expertise required to analyse, plan, manage and implement marketing and innovation strategies on the global market. You will obtain a thorough insight into how to deal with the interplay between different internal and external stakeholders and factors that promote or inhibit efficient global marketing, entrepreneurship and innovation management, and especially the opportunities and pitfalls in managing these processes and projects. In addition to a strong practice oriented academic foundation, you will acquire managerial skills and tools that you can apply in your future career.
1st semester •Global Marketing Management •International Innovation Management •Advanced Qualitative Methodology in Business Economics • Team Project
2nd semester •Advanced Business-to-Business and relationship marketing •Entrepreneurial Business Development •Project Management •Advanced Statistical Methodology in Business Economics
3rd semester •Internship in a company /institution (Denmark or abroad) + project work or •Studies abroad (International partner university or another international university) or •Studies at the University of Southern Denmark or another Danish University
4th semester •Master’s thesis
AdmissionApplicants with a BSc in Economics and Business Administration from a University are qualified for admission. Applicants with a professional bachelor degree and other qualifying degrees may have access provided certain demands are fulfilled. In order for a degree to be deemed as a BSc programme in Economics and Business Administration, the applicant must have a bachelor degree from a university including a minimum of 75 ECTS courses within economics and business administration.
In addition, documentation may be required verifying that your proficiency in English is at a specified level. Read about the language requirements of the University of Southern Denmark
Apply directly at the University of Southern Denmark with all relevant documentation.
To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact The University of Southern Denmark directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education http://ufm.dk/en/recognition
Exchange students should contact their home institution for information on application procedures and deadlines.
TuitionThere is a tuition fee for all full-time degree students who hold a citizenship from outside of EU/EAA/Switzerland.
Students within an exchange programme are not required to pay tuition.
For Further InformationInformation from the Danish Agency for Higher Education can be located at http://en.fivu.dk/.
You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition
About the Educational System in general visit the section The Danish Higher Education System