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Global Marketing and Innovation Management

Master (2 years) of Economics and Business Administration - Global Marketing and Innovation Management, 120 ECTS
Economics, commerce, management and accounting Humanities, social sciences, communication and arts

Institution University of Southern Denmark (SDU)
Campus Odense
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 4250 EUR
Tuition per term (EU/EAA/CH) 0 EUR


How do companies deal with the increased globalisation and competition? They advertise, promote and introduce their products and services globally, and use innovation as a competitive parameter. This programme is for students who would like to get a job in global marketing and innovation management in international companies. 

Career Opportunities  

As a graduate in Global Marketing and Innovation Management you will have the opportunity to pursue a variety of jobs and career paths. Given that your outlook is global and innovative, the career opportunities may be found in Denmark or elsewhere on the global market place.

About the Degree

The MSc EBA Global Marketing and Innovation Management supplies you with the knowledge, the skills and the expertise required to analyse, plan, manage and implement marketing and innovation strategies on the global market. You will obtain a thorough insight into how to deal with the interplay between different internal and external stakeholders and factors that promote or inhibit efficient global marketing, entrepreneurship and innovation management, and especially the opportunities and pitfalls in managing these processes and projects. In addition to a strong practice oriented academic foundation, you will acquire managerial skills and tools that you can apply in your future career.

Compulsory courses 
1st semester •Global Marketing Management •International Innovation Management •Advanced Qualitative Methodology in Business Economics • Team Project  
2nd semester •Advanced Business-to-Business and relationship marketing •Entrepreneurial Business Development •Project Management •Advanced Statistical Methodology in Business Economics  
3rd semester •Internship in a company /institution (Denmark or abroad) + project work or •Studies abroad (International partner university or another international university) or •Studies at the University of Southern Denmark or another Danish University  
4th semester •Master’s thesis 


Applicants with a BSc in Economics and Business Administration from a University are qualified for admission. Applicants with a professional bachelor degree and other qualifying degrees may have access provided certain demands are fulfilled. In order for a degree to be deemed as a BSc programme in Economics and Business Administration, the applicant must have a bachelor degree from a university including a minimum of 75 ECTS courses within economics and business administration. 

In addition, documentation may be required verifying that your proficiency in English is at a specified level. Read about the language requirements of the University of Southern Denmark

Apply directly at the University of Southern Denmark with all relevant documentation.

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact T
he University of Southern Denmark directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education

Exchange students should contact their home institution for information on application procedures and deadlines.


There is a tuition fee for all full-time degree students who hold a citizenship from outside of EU/EAA/Switzerland.  

Students within an exchange programme are not required to pay tuition. 

For Further Information

Information from the Danish Agency for Higher Education can be located at

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System

Spring - Non-EU/EEA/Nordic/Swiss citizens

Application date
Aug 01
Start date
Feb 01

Spring - EU/EAA/Nordic/Swiss citizens

Application date
Nov 01
Start date
Feb 01

Autumn - Non-EU/EEA/Nordic/Swiss citizens

Application date
Feb 01
Start date
Sep 01

Autumn - EU/EAA/Nordic/Swiss citizens

Application date
Apr 01
Start date
Sep 01



At Campus Odense 800 researchers and nearly 12 000 students every day work on discovering new knowledge, realisation, and education. Campus Odense is also home to The University Library of Southern Denmark which supports research and education through books and access to databases.

A web of cycle lanes connects Campus Odense with the inner city. A city filled with leisure offers for both students, researchers, and teachers.