Marketing, Globalisation and Culture
Master (2 years) of Economics and Business Administration - Marketing, Globalization and Culture, 120 ECTSEconomics, commerce, management and accounting Humanities, social sciences, communication and arts
|Institution||University of Southern Denmark (SDU)|
|Tuition per term (Non-EU/EAA/CH)||4250 EUR|
|Tuition per term (EU/EAA/CH)||0 EUR|
DescriptionThis unique programme prepares you for the changing role of marketing and communication in a fast-paced globalized cultural economy.
Career OpportunitiesThe course offer a unique combination of theory and practice to ensure a solid theoretical basis and tools readily employable in your first job. The skills obtained during your studies in Odense can be used in curriculum development, ranging from becoming an individual business entrepreneur, working as a specialist in large multinational companies or as an international consultant. Whether you want to be self-employed or a manager in public or private companies this degree will boost your future career options. A MA in Marketing, Globalisation and Culture will qualify you for jobs which focus on cultural, social and political aspects of global processes at a local, national or international level.
About the DegreeThe profile focuses on tools for understanding globalisation processes and their impact on consumer markets and includes cross-cultural issues. Students will gain competencies in interpreting the contemporary relationships between marketing and culture as well as discerning and managing similarities and differences between various cultures and contexts. In short, students will become proficient in applying contemporary principles of cultural brand management and ethnographic market research methods in a globalising and globalised cultural economy.
1st semester • Marketing Theory • Marketing Across Cultures • Doing Business in Emerging Markets
2nd semester • Market-based Product and Service Design • Advanced Market Anthropology • Advanced Antropology of Business 3rd semester • Internship in a company /institution (Denmark or abroad) + project work or • Studies abroad (International partner university or another international university) or • Studies at the University of Southern Denmark or another Danish University
4th semester • Master´s thesis
AdmissionApplicants with a BSc in Economics and Business Administration from a University are qualified for admission. Applicants with a professional bachelor degree and other qualifying degrees may have access provided certain demands are fulfilled. In order for a degree to be deemed as a BSc programme in Economics and Business Administration, the applicant must have a bachelor degree from a university including a minimum of 75 ECTS courses within economics and business administration.
In addition, documentation may be required verifying that your proficiency in English is at a specified level. Read about the language requirements of the University of Southern Denmark
Apply directly at the University of Southern Denmark with all relevant documentation.
To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact The University of Southern Denmark directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education http://ufm.dk/en/recognition
Exchange students should contact their home institution for information on application procedures and deadlines.
TuitionThere is a tuition fee for all full-time degree students who hold a citizenship from outside of EU/EAA/Switzerland.
Students within an exchange programme are not required to pay tuition.
For Further InformationInformation from the Danish Agency for Higher Education can be located at http://en.fivu.dk/.
You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition
About the Educational System in general visit the section The Danish Higher Education System