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Marketing, Globalisation and Culture

Master (2 years) of Economics and Business Administration - Marketing, Globalization and Culture, 120 ECTS
Economics, commerce, management and accounting Humanities, social sciences, communication and arts

Institution University of Southern Denmark (SDU)
Campus Odense
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 4250 EUR
Tuition per term (EU/EAA/CH) 0 EUR


This unique programme prepares you for the changing role of marketing and communication in a fast-paced globalized cultural economy.

Career Opportunities  

The course offer a unique combination of theory and practice to ensure a solid theoretical basis and tools readily employable in your first job. The skills obtained during your studies in Odense can be used in curriculum development, ranging from becoming an individual business entrepreneur, working as a specialist in large multinational companies or as an international consultant.   Whether you want to be self-employed or a manager in public or private companies this degree will boost your future career options. A MA in Marketing, Globalisation and Culture will qualify you for jobs which focus on cultural, social and political aspects of global processes at a local, national or international level.

About the Degree

The profile focuses on tools for understanding globalisation processes and their impact on consumer markets and includes cross-cultural issues. Students will gain competencies in interpreting the contemporary relationships between marketing and culture as well as discerning and managing similarities and differences between various cultures and contexts. In short, students will become proficient in applying contemporary principles of cultural brand management and ethnographic market research methods in a globalising and globalised cultural economy.

Compulsory courses  
1st semester • Marketing Theory • Marketing Across Cultures • Doing Business in Emerging Markets  
2nd semester • Market-based Product and Service Design • Advanced Market Anthropology • Advanced Antropology of Business   3rd semester • Internship in a company /institution (Denmark or abroad) + project work or • Studies abroad (International partner university or another international university) or • Studies at the University of Southern Denmark or another Danish University
4th semester • Master´s thesis


Applicants with a BSc in Economics and Business Administration from a University are qualified for admission. Applicants with a professional bachelor degree and other qualifying degrees may have access provided certain demands are fulfilled. In order for a degree to be deemed as a BSc programme in Economics and Business Administration, the applicant must have a bachelor degree from a university including a minimum of 75 ECTS courses within economics and business administration. 

In addition, documentation may be required verifying that your proficiency in English is at a specified level. Read about the language requirements of the University of Southern Denmark

Apply directly at the University of Southern Denmark with all relevant documentation.

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact T
he University of Southern Denmark directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education

Exchange students should contact their home institution for information on application procedures and deadlines.


There is a tuition fee for all full-time degree students who hold a citizenship from outside of EU/EAA/Switzerland.  

Students within an exchange programme are not required to pay tuition. 

For Further Information

Information from the Danish Agency for Higher Education can be located at

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System

Autumn - EU/EAA/Nordic/Swiss citizens

Application date
Apr 01
Start date
Sep 01

Autumn - Non-EU/EEA/Nordic/Swiss citizens

Application date
Feb 01
Start date
Sep 01

Spring - EU/EAA/Nordic/Swiss citizens

Application date
Nov 01
Start date
Feb 01

Spring - Non-EU/EEA/Nordic/Swiss citizens

Application date
Aug 01
Start date
Feb 01



At Campus Odense 800 researchers and nearly 12 000 students every day work on discovering new knowledge, realisation, and education. Campus Odense is also home to The University Library of Southern Denmark which supports research and education through books and access to databases.

A web of cycle lanes connects Campus Odense with the inner city. A city filled with leisure offers for both students, researchers, and teachers.