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Programmes

International Business and Marketing

Master (2 years) of Economics and Business Administration - International Business and Marketing , 120 ECTS
Economics, commerce, management and accounting Humanities, social sciences, communication and arts

Institution University of Southern Denmark (SDU)
Campus Odense
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 4250 EUR
Tuition per term (EU/EAA/CH) 0 EUR
Website http://www.sdu.dk/en/Uddannelse/Kandidat/CandMercIntBusMarkOd

Description

This programme provides you with an essential understanding of key areas such as international business strategy, globalisation and international marketing. 

Career Opportunities  

The courses offer a unique combination of theory and practice to ensure a solid theoretical basis and tools readily employable in your first job. Students will gain competencies in analysing rules and regulations imposed by governments in order to pursue careers in a number of areas including market research, imports, consultancy, exporting services, marketing, direct marketing and distribution management. Finally, students will become skilled in using methods, which can support a career in international (or domestic) markets by means of working with a large multinational, a smaller company, or even new ventures.  

About the Degree

The focus area of this programme is International Business and Marketing. Students of this profile will gain insight into and knowledge about different aspects of marketing, retailing, services, business-to-business, marketing research as well as knowledge on other functional areas that influence management decisions in marketing. In addition, students will gain knowledge about and skills in using methods and tools, which can support a career in marketing, sales, advertising or media related jobs. This profile provides you with an advanced understanding of the international business environment by developing global perspectives on business based on in-depth knowledge of the various national and cultural contexts in which firms operate.

Compulsory courses  
1st semester •Marketing Across Cultures • International Market Relations • International Business Management
2nd semester (5 ECTS each) •International Marketing Channels •Globalization Processes •Strategic Market Creation  
3rd semester •Internship in a company /institution (Denmark or abroad) + project work or •Studies abroad (International partner university or another international university) or •Studies at the University of Southern Denmark or another Danish University  
4th semester •Master’s thesis 

Admission  

Applicants with a BSc in Economics and Business Administration from a University are qualified for admission. Applicants with a professional bachelor degree and other qualifying degrees may have access provided certain demands are fulfilled. In order for a degree to be deemed as a BSc programme in Economics and Business Administration, the applicant must have a bachelor degree from a university including a minimum of 75 ECTS courses within economics and business administration. 
 

In addition, documentation may be required verifying that your proficiency in English is at a specified level. Read about the language requirements of the University of Southern Denmark

Apply directly at the University of Southern Denmark with all relevant documentation.

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact T
he University of Southern Denmark directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education http://ufm.dk/en/recognition

Exchange students should contact their home institution for information on application procedures and deadlines.

Tuition

There is a tuition fee for all full-time degree students who hold a citizenship from outside of EU/EAA/Switzerland.  

Students within an exchange programme are not required to pay tuition. 


For Further Information

Information from the Danish Agency for Higher Education can be located at http://en.fivu.dk/.

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System



Autumn - EU/EAA/Nordic/Swiss citizens

Application date
Apr 01
Start date
Sep 01

Autumn - Non-EU/EEA/Nordic/Swiss citizens

Application date
Feb 01
Start date
Sep 01

Spring - EU/EAA/Nordic/Swiss citizens

Application date
Nov 01
Start date
Feb 01

Spring - Non-EU/EEA/Nordic/Swiss citizens

Application date
Aug 01
Start date
Feb 01

Odense

Description

At Campus Odense 800 researchers and nearly 12 000 students every day work on discovering new knowledge, realisation, and education. Campus Odense is also home to The University Library of Southern Denmark which supports research and education through books and access to databases.

A web of cycle lanes connects Campus Odense with the inner city. A city filled with leisure offers for both students, researchers, and teachers.