THINK PLAY PARTICIPATE Studying in Denmark is all about you - Pushing the boundaries, expressing yourself, working with others, applying critical thinking and turning new learning into innovative solutions. Be ambitious. Study in Denmark.

Communication Management and Leadership

Master (2 years) of Economics and Business Administration - Communication Management and Leadership, 120 ECTS
Economics, commerce, management and accounting Humanities, social sciences, communication and arts

Institution University of Southern Denmark (SDU)
Campus Odense
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 4250 EUR
Tuition per term (EU/EAA/CH) 0 EUR


The process of integrated communication from an organisational as well as a market-based perspective takes focus as students develop a sense of dynamic interactions of individuals, company goals and environment in relation to communication and leadership.

Career Opportunities  

The programme aims to give you the ability to analyse the dynamic interactions of individual needs, company goals and environmental factors in relation to communication and leadership. Furthermore, you will gain knowledge about and skills in using methods and tools, which are relevant for analysing communication and leadership issues in organisational as well as market contexts. Since during the course of the programme you will acquire more general and solid tools of analysis, you will have job potential within a wide range of organisations and companies both public and private as well as in various sectors. You will be an attractive job applicant, since your skills will have been tested in practice to a great extent during the programme. 

About the Degree

Contemporary organisations increasingly conceive of, and handle, communication as a strategic management issue that cuts across conventional disciplinary boundaries. In today’s business world, strategic communication involves issues such as leadership, human resources, technology, marketing communications, public relations, issues management and crisis communication. This profile focuses on the interplay between internal and external communication in both private and public sector organisations and enables students to integrate these dimensions into a coherent whole.

Compulsory courses  
1st semester •Human Resource Management • Advanced Marketing Communication • Advanced Brand Management  
2nd semester (5 ECTS each) •Leadership and Organizational Communication •Market and Communication Ethnography •Corporate Communication  
3rd semester •Internship in a company /institution (Denmark or abroad) + project work or •Studies abroad (International partner university or another international university) or •Studies at the University of Southern Denmark or another Danish University  
4th semester •Master’s thesis


Applicants with a BSc in Economics and Business Administration from a University are qualified for admission. Applicants with a professional bachelor degree and other qualifying degrees may have access provided certain demands are fulfilled. In order for a degree to be deemed as a BSc programme in Economics and Business Administration, the applicant must have a bachelor degree from a university including a minimum of 75 ECTS courses within economics and business administration. 

In addition, documentation may be required verifying that your proficiency in English is at a specified level. Read about the language requirements of the University of Southern Denmark

Apply directly at the University of Southern Denmark with all relevant documentation.

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact T
he University of Southern Denmark directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education

Exchange students should contact their home institution for information on application procedures and deadlines.


There is a tuition fee for all full-time degree students who hold a citizenship from outside of EU/EAA/Switzerland.  

Students within an exchange programme are not required to pay tuition. 

For Further Information

Information from the Danish Agency for Higher Education can be located at

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System

Spring - Non-EU/EEA/Nordic/Swiss citizens

Application date
Aug 01
Start date
Feb 01

Spring - EU/EAA/Nordic/Swiss citizens

Application date
Nov 01
Start date
Feb 01

Autumn - Non-EU/EEA/Nordic/Swiss citizens

Application date
Feb 01
Start date
Sep 01

Autumn - EU/EAA/Nordic/Swiss citizens

Application date
Apr 01
Start date
Sep 01



At Campus Odense 800 researchers and nearly 12 000 students every day work on discovering new knowledge, realisation, and education. Campus Odense is also home to The University Library of Southern Denmark which supports research and education through books and access to databases.

A web of cycle lanes connects Campus Odense with the inner city. A city filled with leisure offers for both students, researchers, and teachers.