Brand Management and Marketing Communication
Master (2 years) of Economics and Business Administration - Brand Management and Marketing Communication, 120 ECTSEconomics, commerce, management and accounting Humanities, social sciences, communication and arts
|Institution||University of Southern Denmark (SDU)|
|Tuition per term (Non-EU/EAA/CH)||4250 EUR|
|Tuition per term (EU/EAA/CH)||0 EUR|
DescriptionGain competencies in analysing contemporary relationships between marketing communications and branding, the corporation and consumer markets and applying contemporary principles of cultural brand management and ethnographic market research methods. Learn how to manage complex brand portfolios and the principles behind consumer communications.
Career OpportunitiesThis programme offers a versatile foundation for future career opportunities. The courses offer a unique combination of theory and practice in order to ensure a solid theoretical basis and tools readily employable in the workplace. The competences obtained during the studies in Odense can be used in curriculum development, ranging from becoming an individual business entrepreneur, working as a specialist in large multinational companies or as an international consultant.
About the DegreeThis is a two-year programme, which focuses on marketing communication processes from the corporate to the brand level by utilising advanced socio-cultural theoretical perspectives. Students will acquire the competence to analyse the fundamental social and cultural principles and logics that underlie contemporary branding and communication challenges, using state-of-the-art marketing thought and advanced ethnographic methods. This includes discussing the shifts caused by social media, creative consumers, and consumer resistance. The programme is taught by an international faculty with a wealth of experiences and different theoretical and cultural backgrounds making for a dynamic and motivating learning environment.
1st semester •Marketing Theory •Advanced Marketing Communication •Advanced Brand Management
2nd semester •Corporate Communication •Consumption Studies •Market and Communication Ethnography
3rd semester •Internship in a company /institution (Denmark or abroad) + project work or •Studies abroad (International partner university or another international university) or •Studies at the University of Southern Denmark or another Danish University
4th semester •Master’s thesis
AdmissionApplicants with a BSc in Economics and Business Administration from a University are qualified for admission. Applicants with a professional bachelor degree and other qualifying degrees may have access provided certain demands are fulfilled. In order for a degree to be deemed as a BSc programme in Economics and Business Administration, the applicant must have a bachelor degree from a university including a minimum of 75 ECTS courses within economics and business administration.
In addition, documentation may be required verifying that your proficiency in English is at a specified level. Read about the language requirements of the University of Southern Denmark
Apply directly at the University of Southern Denmark with all relevant documentation.
To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact The University of Southern Denmark directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education http://ufm.dk/en/recognition
Exchange students should contact their home institution for information on application procedures and deadlines.
TuitionThere is a tuition fee for all full-time degree students who hold a citizenship from outside of EU/EAA/Switzerland.
Students within an exchange programme are not required to pay tuition.
For Further InformationInformation from the Danish Agency for Higher Education can be located at http://en.fivu.dk/.
You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition
About the Educational System in general visit the section The Danish Higher Education System