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Sports and Event Management

Master (2 years) of , 120 ECTS
Hotel, tourism, leisure, transport and logistics

Institution University of Southern Denmark (SDU)
Campus Esbjerg
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 4250 EUR
Tuition per term (EU/EAA/CH) 0 EUR


This dynamic programme engages the student with the complexities of the market and explores entertainment industry and sports governance, alongside project innovation management through qualitative and quantitative methods.

Career Opportunities  

The programme focuses on preparing students for a dynamic role within sport and event management worldwide.  With an MSc in Sports and Event Management, you have the opportunity to pursue a career in profiles such as marketing and promotion, sports media, event management or in specific market analysis.  

About the Degree

Companies in the sports and event sector operate in complex markets. Their customers are spectators as well as advertisers and sponsors. At the same time, some athletes and artists are club employees as well as assets which can be bought and sold. In the entertainment industries, audiences’ tastes sometimes clash with cultural objectives and values. Businesses in the sports and event sector need managers with special knowledge of these issues that enable them to manage companies to competitive advantage.
The programme combines courses on the entertainment industry and sports governance with advanced management and marketing courses. It also offers courses in strategy and competition, project and innovation management, and relevant methodologies.   
The Master has four semesters over two years. In the third semester, students have the opportunity to participate in an exchange programme with a partner university or pursue a relevant internship in Denmark or abroad. 

Compulsory courses
1st semester • Entertainment Markets and Business • Methodology of the Social Sciences - Qualitative• Project Management Sports Governance
2nd semester • Strategy and Competition• Quantitative Methods• Innovation Management• Seminar in Sports & Events
3rd semester • Internship in a company /institution (Denmark or abroad) + project work or• Studies abroad or• Studies at the University of Southern Denmark or another Danish University
4th semester
 • Master´s thesis


Applicants with a BSc in Economics and Business Administration from a University are qualified for admission. Applicants with a professional bachelor degree and other qualifying degrees may have access provided certain demands are fulfilled. In order for a degree to be deemed as a BSc programme in Economics and Business Administration, the applicant must have a bachelor degree from a university including a minimum of 75 ECTS courses within economics and business administration. 

In addition, documentation may be required verifying that your proficiency in English is at a specified level. Read about the language requirements of the University of Southern Denmark

Apply directly at the University of Southern Denmark with all relevant documentation.

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact T
he University of Southern Denmark directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education

Exchange students should contact their home institution for information on application procedures and deadlines.


There is a tuition fee for all full-time degree students who hold a citizenship from outside of EU/EAA/Switzerland.  

Students within an exchange programme are not required to pay tuition. 

For Further Information

Information from the Danish Agency for Higher Education can be located at

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System

Autumn - EU/EAA/Nordic/Swiss citizens

Application date
Mar 01
Start date
Sep 01

Autumn - Non-EU/EEA/Nordic/Swiss citizens

Application date
Feb 01
Start date
Sep 01

Spring - EU/EAA/Nordic/Swiss citizens

Application date
Nov 01
Start date
Feb 01

Spring - Non-EU/EEA/Nordic/Swiss citizens

Application date
Aug 01
Start date
Feb 01